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Cross-Match Ideas and Extend Your Market Potential
Updated:
Try to include a
range of interests in each filler, but only to make the filler
appeal to a wider audience which means you can submit the same item
to numerous markets by making just a few changes.
Examples
* Most people are interested in nostalgia and guessing games.
So an early photographic or street scene or postcard might be
submitted in local and regional publications, collectors magazines,
and other places, while also appealing heavily to competitions
enthusiasts. Encourage the publication to offer a small prize
for the winner who identifies the location correctly.
* Appeal to collectors, doggy enthusiasts and even fill a
publication's cartoon slot with a picture postcard of the likes of
Bonzo dog, then the most popular cartoon character of his
generation. The cards were funny, beautifully illustrated and
are real nostalgic treasures.
* Combine glamour with fantasy and even gardening (several
target markets) by relating that:
The ghost of Marilyn Monroe is believed to walk scantily clad
around the gardens
of the
Brentwood home
where she died on
4th August 1962.
* Or how about submitting this as a quote virtually anywhere,
but especially in gardening and financial magazines.
"Money is the rose of life. One never talks about it
without making excuses. However, its effect and its logic
imbue it with the beauty of a rose".Ralph Waldo Emerson,
19th-century American poet and essayist.
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