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Cross-Match Ideas and Extend Your Market Potential
Try to include a range of interests in each filler, but only to make the filler appeal to a wider audience which means you can submit the same item to numerous markets by making just a few changes.
Examples
* Most people are interested in nostalgia and guessing games. So an early photographic or street scene or postcard might be submitted in local and regional publications, collectors magazines, and other places, while also appealing heavily to competitions enthusiasts. Encourage the publication to offer a small prize for the winner who identifies the location correctly.
* Appeal to collectors, doggy enthusiasts and even fill a publication's cartoon slot with a picture postcard of the likes of Bonzo dog, then the most popular cartoon character of his generation. The cards were funny, beautifully illustrated and are real nostalgic treasures.
* Combine glamour with fantasy and even gardening (several target markets) by relating that:
The ghost of Marilyn Monroe is believed to walk scantily clad around the gardens
of the Brentwood home where she died on 4th August 1962.
* Or how about submitting this as a quote virtually anywhere, but especially in gardening and financial magazines.
"Money is the rose of life. One never talks about it without making excuses. However, its effect and its logic imbue it with the beauty of a rose".Ralph Waldo Emerson, 19th-century American poet and essayist.
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